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Our Strategy and Values

The commercial strategy of the Group has a number of key elements:

Our Strategic Goals - As set out in our 2020 Annual Report


Launch Accrufer® in the US
– Preparations for launch are underway


Continue paediatric Phase III study
– Main paediatric study to start summer 2021


Continue to out-license commericalisation of Feraccru® in other markets
– Discussions with potential partners in several markets are underway


Re-start development of PT20
– PT20 formulation development to start in H1 2021

Our Values

  • Patient centric: The patients our therapies treat are at the heart of why we do it
  • Ethical: Always professional with the highest of standards
  • Product focused: We have a great track record of identifying value and are always looking for more
  • Freedom to operate: It is “our” Company and we avoid hierarchy, we challenge to succeed
  • Relationships: Strong and human… everyone is valuable
  • Continuously develop: We only want people who are committed, effective and determined to succeed